THE VISIBILITY LAB .

Concept projects

Selected work.

A look at how I think. These are concept projects designed to show the kind of brands, sites and systems I build for beauty, aesthetic and healthcare studios.

The Visibility Lab, featured case study Featured Project

Brand Strategy · Website Design · Social Media Marketing

Building a visibility brand from the ground up.

A premium founder-led studio built to help beauty, aesthetic and healthcare brands attract more enquiries.

View case study
LUMI Aesthetics, Websites case study Aesthetics
Websites

LUMI Aesthetics

Concept project, designed end to end.

ProblemConcept: an aesthetics clinic with no clear path from Instagram to booking
DidDesigned a calm booking site and a Reels system around 3 hero treatments
ResultConcept booking site for a modern aesthetics clinic
Glow Lash Studio, Instagram case study Beauty
Instagram

Glow Lash Studio

Concept project, full visual identity.

ProblemConcept: a lash studio with no consistent grid identity
DidBuilt a soft editorial Reels system and hook-first caption templates
ResultConcept Instagram identity for a lash studio
Harley Skin, Websites case study Skincare
Websites

Harley Skin

Concept project, design and build direction.

ProblemConcept: a skin brand needing a faster, calmer booking experience
DidDesigned a single-page booking site with optimised imagery
ResultConcept website for a Harley Street skin brand
The Brow Lab, Instagram case study Beauty
Instagram

The Brow Lab

Concept project, content direction.

ProblemConcept: a brow studio with talent but no online voice
DidEditorial Reels system and before/after carousels with hook captions
ResultConcept content system for a brow studio
Skin Rituals, Branding case study Healthcare
Branding

Skin Rituals

Concept project, brand and site direction.

ProblemConcept: a healthcare-led skin studio with a confusing booking flow
DidDesigned a calm single-page site with a clear booking path
ResultConcept brand identity for a healthcare-led skin studio
Launch Concept, Websites case study Aesthetics
Websites

Launch Concept

Concept project, launch direction.

ProblemConcept: a launch site needed in a weekend
DidBuilt a minimal launch page with email capture and brand story
ResultConcept launch site exploring a calm booking flow

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