Glow Lash Studio

Glow Lash Studio had beautiful work but an Instagram grid that didn't reflect the quality of the service. The visual identity felt scattered and forgettable.

Built a soft editorial Reels system, refined the grid into a recognisable rhythm, and wrote hook-first caption templates designed to convert saves into bookings.

A cohesive concept Instagram identity that positions the studio as a destination lash brand, not just another local salon.